Changes happen almost daily, and staying on top of these can be daunting. Sifting through the clutter is time consuming.
Here’s a list of recent innovations, including rumors worth paying attention to:
1. Facebook is big on video: According to Facebook’s last earnings report, Facebook users watch 100 million hours of video daily. Facebook now emphasizes video in their ads platform, and is rolling out live video broadcasting (think Periscope in your news feed) to ordinary users, not just public figures and news publishers.
2. The “like” button will never be the same: Facebook revamped its “like” button, enabling users to express several reactions and emotions through emoji-like buttons.
The possibilities of social media managers and customers misinterpreting one another could be endless. On the other hand, the changes could give brandmanagers a more nuanced, accurate snapshot of fan sentiment.