15 tools that can power your PR efforts

From searchable databases that can make pitching easier to software that helps gather traffic sources and online mentions, these tools can help your communications soar.

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Developing a successful PR campaign is an effective way to raise awareness for your business, build credibility with your audience, send out a positive message to your customers, and manage your brand’s reputation. Done correctly, public relations can improve the overall image of your company within its community.

Nevertheless, PR is a time-consuming and labor-intensive process. Luckily, like every other form of marketing, PR has evolved, and various tools have sprung up to help practitioners make the most out of PR challenges and run their campaigns more effectively.

Here is a range of tools that will assist you in your PR efforts:

To find journalists and influencers:

Muck Rack. This provides marketers and PR professionals with an easy way to find and contact journalists. The tool connects those who have new stories to share with those who want to keep up with the latest news. It helps journalists to build their portfolio and find career opportunities and enables PR specialists to pitch their story ideas to the right writers. Muck Rack is trusted by a number of global PR agencies, journalists, entrepreneurs and Fortune 500 companies.

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