Big brands (like AT&T, which recently launched a hub) are dumping significant investment into partnering with influential bloggers and social media users.
When you look at the numbers, it’s easy to see why.
A recent Tomoson study found that marketers are seeing a $6.50 return on every dollar put toward “influencer” marketing. That supports a claim from another recent study from Schlesinger Associates, which reported that 81 percent of marketers said that engagement with brand advocates was effective.
Identifying the right brand ambassadors to use in your campaign is still the biggest challenge to this tactic.