2 oft-neglected methods for securing media coverage

PR pros miss major media opportunities by failing to do two simple things.

Yes, just two simple things.

As a writer, editor and content marketing strategist, I frequently reach out online to corporate PR representatives or executives to obtain information or arrange interviews for articles, blog posts and other content I’m creating. It’s a crucial part of the process.

However, that online outreach often hits a dead end (and it doesn’t have to).

Here are the two things I encounter all the time that some PR folks and corporate executives irritatingly aren’t doing:

1. You’re not monitoring your company’s info@ email address.

I’ve lost track of how many times, over the years, I have sent an email to an info@ email address and then never hear a peep from a single soul.

Is there some black hole out there where all those emails go? If you have an info@ email address posted on your website, monitor it. Don’t let it become an email graveyard.

You never know when The New York Times or CNN might be trying to get in touch with you—only to give up when no one responds.