A recent study by Child’s Play Communications shows that most moms are not as inexperienced with social media as their naïve sons and daughters may think. Of 2,000 U.S. mothers surveyed, 79 percent with kids younger than 18 are active on social networking sites, such as Facebook, with 43 percent of these moms using it on a daily basis. What does that mean for marketers? Almost one in four moms (23 percent) considered active on social media say they’ve purchased a children’s product based on a networking sit
Here’s a month-by-month breakdown for how to survive the next 12 months at work. In this cartoon, you’ll see there’s plenty of time allocated for recovering from the winter ski trip to lounging around during the summer while the big boss is away. Of course this is a snapshot of everyone else’s activities; not yours and mine. See it here.
We all know people who appear busy but get little accomplished. Eric Abrahamson, a professor at Columbia Business School, describes these folks as “Michelangelos of work avoidance.” It’s important that HR pros, managers, and others spot these employees before they create discord in the workplace. Susan Adams, writes on Forbes.com that we should be looking for clues on how t
What have you learned this year? What are you on the lookout for next year? Red Cube’s Gemma Went asked these questions to a wide range of communication pros, and the results show that next year won’t fall into the dull category. — Adam Vincenzini
First, the WikiLeaks founder rattles the U.S. State Department with his release of classified diplomatic cables. Now, he’s accused of stealing America’s women. Well, OK, in the interest of accuracy: Assange’s actions may have led to the breakup of one American couple. The Daily Mail reports that Assange “ended the relationship between a well-known American reporter and his girlfriend by blatantly attempting to seduce her during a dinner at a Stockholm restaurant.” The
One in two Britons associate Islam with terrorism, according to a YouGov poll. The Exploring Islam Foundation (EIF), a group of young British professionals who practice Islam, which commissioned the poll, is tapping public relations to change that perception. “The daring public relations initiative primarily featured an ad campaign covering three issues championed by the Prophet Muhammad: women’s rights, social justice and protecting the environment,” reports the
What is PR? I bet you wish you had a nickel for every time someone asked that question. “PR is often misunderstood by the masses, and as a result many people are confused by what PR can do and what it cannot do,” writes PR pro Karla Jo Heims. She highlights three of the biggest misunderstandings about PR and argues that the way PR is typically done today is incorrect. — Matthew Royse
Last week, we shared a list from Fineman PR of the year’s top 10 PR gaffes. In case you can’t get enough of these blunders, Huffington Post contributor and media relations specialist Rich Robinson shared his list of the top 10 PR gaffes. It’s mostly different from Fineman’s. Take a look.
Canadians are more likely than other humans to “like” brands on social media, according to the Digital Life study from TNS. “Canada exceeds the global average of four brand-friends, and is ahead of China (two brand-friends) and is tied with Northern Europe,” reports Marketing Magazine. “Social media participants in Latin America have an average of six brand-friends.” Take note, brands: The study rev
Ever wish there was a fearless critic reviewing the many items in the grocer’s frozen food aisles? If so, you’re in luck. Meet Gregory Ng, the creator of “Freezer Burns: The Internet’s Only Frozen Food Show,” which — you guessed it — offers reviews on frozen foods. The online video show has almost 11,000 subscribers. Turns out Ng’s venture offers some important marketing lessons —
The Wikileaks controversy is the talk of the entire world. Marketers in one nation have tapped the Zeitgeist to sell feminine hygiene products. Who’d have thought that nation is Pakistan? The ad (seen here), created by RG Blue Communications, is appearing on billboards in Karachi, reports The Express Tribune. I guess Julian Assange and his website are stirring things up!
Do you work in the business-to-business world? Curious about what’s on tap for social media in 2011? This handy roundup from Social Media B2B is chock-full of predictions that could help guide your strategy in the new year. Here’s one prediction: “Companies with limited results pull back from social media.” Read more. —
Isaiah Mustafa — you know, the topless guy from the Old Spice ads — hosted a TV show last week that counted down the 10 funniest commercials of 2010. Mustafa’s ad was No. 3. Betty White’s Super Bowl commercial ranked second. No. 1 hailed from Great Britain. It’s clever, but the funniest of the year? Not really.
E-mails are a fabulous way to send holiday greetings, and if you still need to reach out to some of your contacts and people, check out these three ideas. Rachel Happe, co-founder of social media consultancy The Community Roundtable, suggests that you stay away from any mentions of religious holidays. Instead, her guest post on the Blue Sky Factory blog offers three e-mail samples that are seasonal, fun and mildly entertaining. This is something you CAN try
Are you a social media user? If so, chances are you’re in the driver’s seat when it comes to fast-tracking brand awareness. The more that users share data and reviews online, the more recognition a brand receives. A Forrester survey of 14,000 people throughout Europe found that 4 percent of Web surfers are responsible for 80 percent of the influential