Study: Anger people or make them laugh and they’ll share your content
Forget playing it safe. A new study says that if you want retweets and shares, you had better strike a nerve or hit a funny bone.
Forget playing it safe. A new study says that if you want retweets and shares, you had better strike a nerve or hit a funny bone.
The daily deal site’s G-Team is coming to a community near you. Maybe. Plus, J.T.’s bringin’ sexy Myspace back, Mike’s Hard Lemonade courts hipsters, someone is calling the Biebs a liar, and more.
If their demands aren’t met, unionized staffers at the New York alt-weekly will strike. They plan to deliver content via Tumblr, where Village Voice Media can’t sell ads. UPDATE: Looks like the strike has been averted.
Need to feed the beast (blogs, Twitter feeds, Facebook pages) and running short of content? Here are some ideas.
Mark Halperin, an editor-at-large for the magazine, has already apologized for his remark about the president’s behavior during his press conference on Wednesday. UPDATE: The White House has responded to the comment—and so has Jon Stewart, who called it ‘one of the greatest things I’ve ever seen.’ Video inside.
The author rounds up 140-character (or fewer) lessons and links about this topic that confuses many PR and marketing professionals.
Last year, Mashable declared June 30 Social Media Day. That means tweet-ups in various localities and dedicated promotions from these companies and cities.
Can bloggers, journalists and readers figure out what your organization does from your boilerplate?
The study found that more than half of business executives believe they need to adopt social media or risk falling behind.
Disgraced cyclist Floyd Landis has created multiple Twitter accounts to blast his former teammate Armstrong. Can your client or company relate?
How to attract more fans, comments and likes on the popular social network.
Specific Media bought the social network for $35 million. In a statement to employees, Myspace refers to ‘exciting new plans’ for the site. One sentence later it mentions layoffs.
Does your writing pass raise the bar?
Your company needs an online newsroom with social media elements. The 10 mentioned in this report are good starting points.
What type of drink did the average American consume nearly 45 gallons of last year? Plus, Tom Petty prefers blondes, The Rocketeer is back, and much more.