Archive for September, 2011

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: Don Draper pitches the new Facebook Timeline{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/DonDraper-Timeline.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Media Relations{/%KICKER%} {%CATEGORIESID%}9b04de1d-f7bc-4de7-842e-c9c833ff24e9, e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 055d8a23-ee23-4f9c-a2f4-df030843f312, 5b5f5480-7a63-458a-90a4-0b98007ec3f7, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e{/%CATEGORIESID%} {%CAPTION%}We’re a little less mad that they’re changing things on us again. Plus, Americans will spend billions this Halloween; Apple denied a trademark;, bacon makes everything better—even typography.{/%CAPTION%} {%BODYCOPY%}Mark Zuckerberg might be tech savvy, but there’s something about Facebook’s stylized-approach to social networking that seems too elegant for this CEO. And so it comes as no surprise that a man of far greater sophistication is behind the site's latest feature: Don Draper. (via Mashable) While we never tire of news even remotely tied to “Mad Men,” it appears readers of Parade magazine are tired of another TV phenomenon—Kim Kardashians. The magazine’s readers voted the “star” the most annoying celebrity of 2011, but I’m sure she’ll dry her eyes with the $17.9 million she made just for tying the knot this summer. Mere chump-change when compared to the $6.9 billion Americans plan to spend on Halloween this year—an average of $72.31 per trick-or-treater. The trick for restaurants to rake in that kind of dough may be deciding to add alcohol to its beverage options, but many chains say that profit comes at a cost that might not be worth it. You know, like when company spokesmen have to deal with it being served to toddlers, accidentally. All the money in the world wasn’t enough for Apple to trademark the “multitouch” technology it introduced to the world. According to Gizmodo, the U.S. Patent, Trademark Office introduced Apple to being iDenied. And the bad news for Apple just keeps coming. Nielsen data shows the Android devices are outselling the iPhone 2 to 1. We’ll stop picking on Apple for now, instead shift our focus to Google. Despite reaching 50 million users on Google+, the company has had its share of PR blunders. Here, PCMag.com highlights them for us. Had this really been a testimonial for eHarmony, it may have been a PR blunder for the dating website. Fortunately for them, it’s fake. Fortunately for us, it’s funny. (NSFW) Even funnier: historical status updates from Facebook. All this laughter has helped us work up an appetite. Or maybe it’s this bacon font I’ve been using all day.{/%BODYCOPY%} {%ID%}9646{/%ID%} {%DATAID%}6ce62b4c-fd1d-4d3d-b6b5-8bcaa633158f{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}9/29/2011 1:15:15 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/9646.aspx{/%LINK%} {%BYLINE%}

#TheDailySpin: Don Draper pitches the new Facebook Timeline

We’re a little less mad that they’re changing things on us again. Plus, Americans will spend billions this Halloween; Apple denied a trademark; and bacon makes everything better—even typography.

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: J. C. Penney in serious hot water over ‘seriously hot’ commercial{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/JCPenney-Phoebe-Cates-grab.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Media Relations{/%KICKER%} {%CATEGORIESID%}9b04de1d-f7bc-4de7-842e-c9c833ff24e9, e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 055d8a23-ee23-4f9c-a2f4-df030843f312, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}And we never thought you could go wrong with the 'Fast Times at Ridgemont High' Phoebe Cates pool scene. We were wrong. Plus, FTC gives Reebok the run-around; Michael Wolff might be out at Adweek,, more.{/%CAPTION%} {%BODYCOPY%}J. C. Penney’s latest ad would like you to know that the retailer is aware you don’t like advertising about clothes. We’re just not sure why they didn’t know people were not going to like this either. “Seriously hot” or just seriously sexist? J. C. Penney isn’t the only company in hot water. While the jury’s still out on Shape-Ups, the FTC has ruled Reebok must pay $25 million in refunds over false claims that its EasyTone, RunTone sneakers “lead to 28 percent more strength, tone in the buttock muscles”, “11 percent more strength, tone in the calf muscles than regular walking shoes.” That’s the kind of news that just really kills the sole. Seems all that time using your EasyTones was an evening bigger waste of time than this app from Scandanavian Airlines. As Europe’s most punctual airline, it’s created the TimeKiller app for those less fortunate travelers stuck waiting for their carriers to arrive. Once your plane finally takes flight—and it’s headed toward London—you’ll probably hear about the latest criticism of Britney Spears. In a scene for her upcoming music video “Criminal,” the pop star flees from an apparent robbery, pistol-in-hand. The controversy is that the scene is shot in the London borough of Hackney, where many of the city’s recent riots occurred. Politicians in the U.K. say she should apologize for not being more considerate. Spears camp had this to say. With any luck, Spears didn’t have any interns like these two guys on the shoot or else she’s in for even more distress. Both gentlemen worked unpaid on the film “Black Swan”, are now suing the movie’s production company, Fox Searchlight Pictures, claiming their duties violated labor rules. If either of these two men are looking for another job, we hear Adweek might soon have an opening. Seems editor Michael Wolff’s days at the magazine are numbered. His addition of more interesting media reports to the trade mag rather than a laser focus on the ad biz is apparently what’s behind the shake-up, which is why we, like Gawker, agree he’ll probably move on to greener pastures. Interesting enough, Mashable editor-in-chief Lance Ulnaoff recently had this interview with Adweek about his new role after shifting from PCMag. Shifts that marketers seem to be making concern social media budgets; eMarketer reports ad revenue on Twitter will reach $139.5 million this year—that’s 210 percent growth. Maybe it’s all of those members of Congress that advertisers are trying to reach, 80 percent of whom are on the social network. That’s 5 percent more than millennials. If you’re less concerned with Twitter percentages, more concerned at the moment with that bad hair day you seen to be having—Monday through Sunday—perhaps you should enter Dove’s new contest, part of its “Make Friends with your Hair” online campaign featuring actress Rashida Jones. (Image via){/%BODYCOPY%} {%ID%}9626{/%ID%} {%DATAID%}76bea99e-02ac-4270-972e-1fece82680c3{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}9/29/2011 4:00:55 AM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/9626.aspx{/%LINK%} {%BYLINE%}

#TheDailySpin: J. C. Penney in serious hot water over ‘seriously hot’ commercial

And we never thought you could go wrong with the ‘Fast Times at Ridgemont High’ Phoebe Cates pool scene. We were wrong. Plus, FTC gives Reebok the run-around; Michael Wolff might be out at Adweek, and more.