Branding efforts on the social network can go awry because of poor visuals, lackluster content, or an absence of fun. See how to turn things around.
Although the author has declared it the most tiresome punctuation mark, there are times its use is necessary to convey the proper meaning. Here are some examples.
Sometimes you just have to take a break from your screen for a while, for the sake of your energy and sanity. Step away from the iPad …
Industry professional Christopher Penn demonstrates the power of brevity using Instagram’s newest video feature to briefly explain public relations.
Learn from Crescenzo and dozens of other experts through our on-demand site, Ragan Training.
Fan engagement with brands has broadened and deepened through online networks, but do you know what your fans are looking for? Here are some ideas.
‘Spread good taste,’ the post to the brand’s Facebook page urges—just in time for two Supreme Court rulings on gay marriage.
Why use three words when one strong verb will do the trick?
If you wouldn’t wear something in front of your date’s parents, it’s not appropriate for the office.
As newsrooms empty, writers are going where storytelling has a future—public relations departments and agencies.
The high court today issued two major rulings on gay rights as an eager nation waited. Tweets would have spread the word more quickly. But the author says: Not so fast…
After a series of highly publicized and sometimes fatal mishaps on cruises, the company’s top executive is moving aside. He’s still chairman of the board, though.
In an era of collapsing trust in government and business, it’s up to communicators to build trust and shape organizations for the good, says Richard Edelman.
Collecting information about your own social activities and those of others can help you fine-tune your strategy.
The beleaguered celebrity chef painted herself as a person who made a simple mistake. UPDATE: Walmart, Caesars dump her later in the day.
