8 ways ESPN wows its audience with superlative content
Embrace chaos. Make your mantra ‘Best screen available.’ And pursue perfection. The lessons apply to communicators who don’t deliver scores, insights, and catch phrases.
Embrace chaos. Make your mantra ‘Best screen available.’ And pursue perfection. The lessons apply to communicators who don’t deliver scores, insights, and catch phrases.
It’s an epic fail. Literally.
Is this this kickoff to a wave of mergers? Will it further break down the barriers between advertising and PR? Experts are split.
Clearly defined roles and open-minded collaboration makes multi-agency work seem less like a competition and more like a team effort. Your client will thank you for it.
There might be no better place to get writing advice than from a beloved essayist, playwright, or novelist. We’ve collected quite a few, but we want more! Share those terrific tips here.
‘Proof that the Occupiers lost,’ says one review of the classic board game’s corporately branded ‘Empire’ edition.
Full-page, in color, and with special vitriol for SAC found Steve Cohen.
Recognizing these blunders that will run your online marketing efforts into the ground can teach you about how to conduct them the right way.
These companies are raising the bar on health care communication.
Laugh all you will. Overlook the parallels between our industry and these funny films, and your career might take the proverbial pie in the face.
From the discussion of PR as a fallback career to industry habits that journalists despise, see what topics grabbed our readers’ attention this week.
Fundamental HTML knowledge, video-editing acumen, and the ability to write a paragraph without embarrassing yourself are among the basics.
Quotations, colors, and inconsistencies do not make for email signatures people are going to want to see over and over again.
Focusing on luxury, health, business, and cites airlines serve are good ways to get a foot in the door with editors.
From the essentials in your handbag to the must-haves at your desk, here’s your survival kit.