Arthur’s Day honors the Irish brewery’s founder, but not everyone raised a glass to salute what’s being slammed as a ‘cynical marketing ploy.’
Humor nabs people’s attention and, when it’s done right, can make the moments where you aim to make sincere connections land better.
The Bubble Wrap owner partners with MSLGROUP on Integration News, an effort that packages information for its staff on moving amid the purchase of a new company.
After breaking her iPad, the home décor mogul let frustration get the better of her. Her Twitter audience was largely unsympathetic.
Coca-Cola and Pepsi are used to being marketing rivals in the beverage aisle, but this week, each brand suffered a respective marketing misstep that rivaled for our readers’ attention. That, and more.
Hopefully, you escaped on Sunday from being one out of every three patrons who receives an eye-roll from their barista.
In a recent survey, marketing and advertising executives were almost evenly split between giving the reins to PR or to marketing reps. Consistent messaging remains key.
You’ve probably heard of a few of these tools; others may be new to you. They’re all useful.
Trumpeting the ‘traditional family’ as ‘one of the company’s core values,’ Guido Barilla says detractors are free to ‘eat another’ brand.
The Emmy-winning series wraps up Sunday, prompting one writer to cook up a few industry insights.
Joining the likes of The Huffington Post, both YouTube and PopularScience announced their own initiatives for taking control back from anonymous trolls.
From swag bags to doggy bags: Keeping cool while multitasking, putting the client first, and growing a thick skin—all are as necessary in public relations as they are in the restaurant sector.
These eager, young, career-driven workers tackle a ton of important tasks that might otherwise not get done. They deserve compensation—and respect—commensurate with their contributions.
Even Comic Sans would have be a better choice than a typeface that recently bewildered consumers in Hong Kong.
Tap LinkedIn and Twitter to make connections, then follow-up with genuine face time. And if you don’t have a blog, start one and keep it current.
