How to use Twitter’s location prompt to engage your brand’s fans
Research demonstrates that quite a few Twitter users are ready and willing to hear from businesses close to them. The latest update makes that easier than ever.
Research demonstrates that quite a few Twitter users are ready and willing to hear from businesses close to them. The latest update makes that easier than ever.
Understanding the technology you’re using, beyond just clicking and scrolling, will give you a terrific advantage—and make you more than just a stagecoach on steel rails.
A piece from The New Republic posits that texting has turned periods into a sign of anger. Has it altered how people view the punctuation in general?
Some people get quite passionate about how many spaces to put after a sentence-ending punctuation mark, but is there an absolute answer?
A collection of tips and guidelines for public relations pros from the self-proclaimed ‘bible for journalists and anyone who cares about good writing.’
Your clothes communicate a lot about how serious you are, your attention to detail, and what approach you’ll bring to a project. Be aware of what you’re saying.
Ocean Spray is looking for a saucy digital marketer while Levi Strauss & Co. needs someone to get into its jeans. That and more, in this week’s roundup.
The season of giving thanks with family and friends—and stuffing our faces—offers important reminders for public relations professionals.
After the rap group apparently threatened the company GoldieBlox with a copyright infringement suit, the toy maker decided to sue first. The company’s Facebook page is exploding with critics.
Mugs, t-shirts and hats bearing Google Chrome logos and assertions that the search company steals users’ data may be doing Microsoft more harm than good.
Twitter and the blogosphere weren’t pleased with the retail giant’s refresh, calling it cluttered and pointing out its generous use of drop shadows.
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
From player arrests to stories of hazing to a decline in participation at the youth level, pro football must take essential steps to address problems directly and for the long term.
Even if you get everything else right—the communication channels and tactics—these oversights can make your well-laid plans go awry.
Data mining, ceding control, tapping superfans’ influence, and being ‘useful’ are the keys to the future — and that future has already begun.