How you can catch the wave of Super Bowl hype
A little preparation mixed with quick, on-the-fly thinking can do your brand wonders this Sunday.
A little preparation mixed with quick, on-the-fly thinking can do your brand wonders this Sunday.
Fallon Worldwide is offering entrepreneurs a way to tell their stories to the world after a crowdfunding project, with no money upfront.
Yahoo announced Friday morning that a number of Yahoo Mail accounts have been compromised, while GoDaddy admitted some culpability in a plot to steal a Twitter handle.
The author poses that with yet another story about passengers on a cruise getting sick, perhaps the company should do more for frequent travelers who succumb to illness on board.
The ‘death by a thousand cuts’ starts with a single slice. Avoid a situation in which either of you has to draw your sword.
Don’t tweet in a vacuum. Engage with other live-tweeters, use the right hashtag, and reach out to speakers.
To ensure that travelers pay attention, the airline has called in the some big hair and some retro pop stars.
A few brands have tried to package the feel of Chicago in a product in recent weeks. How well did it really work?
Landing a profile in a big-name business publication is a prize many clients covet, but it’s anything but easy to come by. Give them a reason to cover your company.
Continued controversy over Russia’s anti-gay laws and how they’re affecting the 2014 Winter Games have been an unexpected headache for Coca-Cola and McDonald’s.
Austin-area parents were livid when educators botched the notification of a delayed start to the school day because of an ice storm. The superintendent responded with caution and candor.
When you’re live-blogging or live-tweeting an event, the proper context is easily lost. Make sure you capture the moment in the proper light.
Buying an ad on Facebook is different from buying time on TV or the radio. It’s considerably more targeted, so figure out what you want your target to be.
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
You’re going to love today’s featured opening—it’s scientifically proven. Plus, The Honest Kitchen has something cooked up, as well (and it isn’t for the dogs). That, and more, in this week’s roundup.