Dairy farmers say goodbye to ‘Got Milk?’ campaign
The two-decade old slogan is being replaced by the more nutrition-focused “Milk Life.”
The two-decade old slogan is being replaced by the more nutrition-focused “Milk Life.”
If you’ve ever thought about what a brand website would have looked like in the 1790s or 1880s, here are some pretty good guesses.
Not only will you gain expertise, you’ll also meet people who can help you along your way, well after the thesis is complete.
Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here’s what they will likely be spending it on.
Just because information has been committed to the Web, that doesn’t mean it isn’t useful anymore. Check out these other ways to put that content to good use.
Taco Bell’s announced that it would be offering a new menu of breakfast items. Meanwhile, McDonald’s is considering an extension of its breakfast hours.
As with any job, PR offers thrilling highs and devastating lows. The author shares a few personal examples. Weigh in with your own.
The moral of the story: social media notoriety isn’t all it’s cracked up to be.
In particular, record collectors were irked by the furniture chain’s decision to put an end to the Expedit.
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
Brands that people aren’t immediately excited to talk about—if they sell say, insurance or tampons—have figured out ways to make social media work.
There are devices and online platforms that can smooth your workday—and your work night and work weekend. Make the most of them.
Got something against telemarketing, direct mail, or sales emails? You may be dismissing an approach that could be the key to your campaign.
Online detractors insist the streaming agreement is a huge blow to the idea that no data should be given preferential treatment. That terms of the deal are under wraps only fuels that speculation.
If you work with clients, odds are you’ve seen requests like these, and you’ve wanted to offer retorts similar to the ones suggested.