5 tips to successfully outsource social media
Outsourcing social media can save you a lot of time and stress, but only if you keep these pointers in mind.
Outsourcing social media can save you a lot of time and stress, but only if you keep these pointers in mind.
A story is seemingly only as valuable as the traffic it generates. Plus, a counterargument to writing what you know, and more.
In a world where the summer movie season is about to kick into full gear, PR pros can take a page out of Hollywood’s promotional playbook.
As our readers learned this week, there are some online habits people really should break. Take solace in the knowledge that reading our top stories isn’t listed as one of them.
PowerPoint has earned a reputation as a relic that makes presentations less effective, but it’s a useful tool that speakers often misuse.
The various social media options brands have all have something to offer, but a corporate blog is the hub through which everything else flows.
Think LinkedIn is just a job-hunting site? Wrong. You’d better figure it out as a tool for reaching the media, because your competitors already have.
Multiple accounts have been seized by spammers posting pictures of shrinking butts and thinning thighs. Pinterest has yet to address the hacking.
The effects of a campaign may not be immediately visible or exactly what you want. That may not mean it’s time to kill that campaign just yet.
Incumbent Kentucky Sen. Mitch McConnell’s campaign ad included footage of the wrong team, while PR News unwittingly insulted Wichita State with a ‘cheap shot.’
For most clients, projecting the best possible public image is goal No. 1. For a PR pro to make that happen, there’s got to be a bit of push and pull.
As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization’s information front and center.
A study from the firm Socialbakers found that posts that use only one or two hashtags get more than three times the interactions that posts with 10 or more.
New York’s W Hotels are offering couples a ‘social media wedding concierge’ to create a special wedding hashtag, take photos, make videos, and more.
A deluge of entries from agencies—along with disqualifications and other deplorable factors—prompted the Boston Business Journal to alter its rules.