Ragan Insider Jean Spencer
Top trends in content marketing hiring
Got questions about whom you should hire for a content marketing team? This infographic from Kapost can help.
Archive for July, 2014
Ragan Insider Evan Peterson
Regaining your voice when words fail you
The ubiquitous ‘I can’t even…’ is convenient for the flabbergasted, but it’s a dodge. Plus, is technology a writer’s enemy or friend?
Ragan Insider Russell Working
Texas Longhorns media guide misspells state’s name
A typo—which came in a URL—drew ridicule on Twitter. The Oklahoma Sooners and other rivals had a ball with it.
Ragan Insider PR Daily Staff
Deadline extended: 2014 Content Marketing Awards
We’re giving you another week to show off your best writing and content creation skills! Don’t miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
Ragan Insider Matt Lindner
A call for the end to the 24-hour pitch follow-up
Checking in to make sure a reporter received an email a day or less after you sent it is a good way to get sent to the spam folder.
Ragan Insider Mairead Ridge
4 types of social data worth mining
You’ve got a wealth of information about potential customers at your fingertips. Here’s how to use it to your benefit.
Ragan Insider Kevin Allen
Greenpeace makes hay of Lego-Shell affiliation
Video uses ‘Lego Movie’ song ‘Everything Is Awesome’ to shine light on Shell’s commitment to arctic drilling.
Ragan Insider Lucy Hitz
5 mistakes every community manager makes
Reflecting on her first year in the job, a manager spills the beans on errors she made and what she will do in the future to avoid them.
Ragan Insider Kevin Allen
In the social media age, customer service is PR
Call center gaffes by Comcast and DirecTV sparked huge coverage and angry responses on social media, illustrating the reach of reputational damage in the click-and-share era.
Ragan Insider Chris Glazier
5 ‘mind-blowing’ content lessons from clickbait
The undeniable truth is that clickbait, quite simply, gets clicks. Here are some key takeaways from the headline practices of the big clickbait sites.
Ragan Insider JoAnn Seeman
14 website pitfalls and how to fix them
A whole lot of business websites just don’t cut it, according to research. If yours is falling into any of these traps, it may require some reworking.
Ragan Insider Kevin Allen
How not to annoy journalists
Relationship-building is crucial, and it takes time. Avoid these missteps that will mar your credibility—and cost you access.
Ragan Insider Anita Hovey
12 incredibly useful infographics on social media
It’s the year of the infographic. Here are 12 beautiful examples.
Ragan Insider Shelley Pringle
The 3 elements of a sincere apology
We all make mistakes, but we don’t all apologize for them. If your organization, executives or employees get in hot water, an apology with these three elements will get them out.
Ragan Insider Kevin Allen
Sponsored content: Relevancy and brand trust are crucial
Edelman’s recent survey focused on the key factors that make your message highly digestible.
