Brands drum up Halloween publicity with freebies, discounts
Arby’s, Chipotle, and Krispy Kreme are among the brands offering discounts or free stuff for customers who wear costumes or say a special ‘trick-or-treat’ phrase.
Arby’s, Chipotle, and Krispy Kreme are among the brands offering discounts or free stuff for customers who wear costumes or say a special ‘trick-or-treat’ phrase.
Conservation organization Rare is offering $25,000 for the idea that will best help communities prepare for calamities.
Election day in the U.S. is less than a week away. Here are some lessons PR pros can learn from this year’s campaign, as well as some issues they may want to tackle.
Is generating controversy for the sake of clicks and ‘likes’ worth the backlash? One chief marketing officer says it absolutely does not.
Get practical training for internal communications, writing, PR, and media relations all in one place this November.
Fire up employee engagement with a remodeled social intranet.
The mobile payments app, which doesn’t officially launch until next year, is an alternative to Apple Pay that’s backed by retailers including Walmart and CVS.
A rejected pitch is an opportunity to figure out what you can be doing to better nab the attention of reporters.
Ever wondered if you’re drinking so much coffee that you might drop dead from it? Science has figured out how much it would take.
This week’s listings are about taking storytelling to new heights. Disney, Subaru, IBM,and other companies are all looking for someone to tell their tales.
The fast food chain took an extreme approach to promoting its new mobile app recently, blacking out all current and former digital posts except for one lone message.
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it’s not for everyone. Just ask Mr. Splashy Pants.
The Federal Trade Commission claims that the phone service provider is misleading customers with its ‘unlimited’ data plan.
Writers sometimes have strange habits. Care to share yours?
You don’t have to constantly churn out new stuff to keep your content machine rolling. Use content you already have at hand to keep a steady stream coming.