10 things PR pros should be thankful for
PR is a stressful, time-consuming, crisis-filled, sometimes thankless job. Here’s why professionals should give thanks for those often-difficult aspects of the work they do.
PR is a stressful, time-consuming, crisis-filled, sometimes thankless job. Here’s why professionals should give thanks for those often-difficult aspects of the work they do.
Off-topic tweets drew the ire of those upset over the grand jury’s decision not to indict the police officer who killed Michael Brown.
The university scrambled to respond to a troubling ‘Rolling Stone’ article. Critics are calling the message, ‘too little, too late.’
If you’re only posting the infographics you make to your organization’s blog, you’re missing out on a lot of opportunities.
If you’re putting together content for the holidays, these overused phrases are better left out.
Social media is constantly changing, and Facebook in particular is increasing restrictions on brand posts. Marketers must diversify.
A recent statement finally broke the comedic star’s silence regarding growing sexual assault allegations, and can serve as a lesson to all brand managers.
Buried in boring prose? Fight dull writing—and start with your own. Here’s your roadmap.
Want to get the most readers possible for your content? This infographic from Bit Rebels will tell you what works.
Commentators called the stance expressed by the airline’s chief human resources officer ‘gutsy,’ but they also pointed out that it may alienate customers.
Communication pros should take note: No matter how good of a liar you think someone might be, their eventual fall can ruin more than the immediate truth ever could.
Kellogg’s is attempting to change its public image from that of a breakfast company to a snack maker. Here’s why it’s a smart move.
Following in the footsteps of several airlines, a few hotel chains have started to penalize last-minute changes to reservations. Is this a smart PR move?
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
The iconic author has valuable takeaways, regardless of whether you’re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…