The 5 most popular stories on PR Daily this week
PR Daily readers were thirsty this week. Our top stories include pieces about Coca-Cola, Kim Kardashian’s champagne photos, and when PR pros need to imbibe. That and more in the roundup.
PR Daily readers were thirsty this week. Our top stories include pieces about Coca-Cola, Kim Kardashian’s champagne photos, and when PR pros need to imbibe. That and more in the roundup.
The social media platform is proving itself to be nearly invaluable to marketers. It’s growing fast and leads to more sales conversions than any other social network.
What causes people to leave brands behind? Research conducted by Tenet Partners found that customers must feel like the brand cares.
Edward Bernays, widely regarded as the father of PR, still has a lot to teach about the field.
The superstar golfer is the latest victim of the so-called “Streisand effect” after he complained about a Golf Digest column.
Even the most savvy among us makes mistakes from time to time, but avoiding these common missteps will greatly help your efforts.
A recent study from Forrester suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
This PR pro asserts its death has been greatly exaggerated. Here’s why.
If you’re creating all of your brand’s social media content yourself, you aren’t mining a vast, untapped resource: Content your fans are already creating.
Selecting a communications team is daunting task for many business owners. These inquiries can help with deciding if an agency is the right fit.
A gunman shot three students at the university’s Strozier Library just after midnight Thursday. Officials kept the community posted via online updates.
Not all content is created equal. Different posts and articles should do different things. Send your readers down the funnel.
A slew of critics has taken to the retail site to call the book, which depicts Barbie as needing the help of men to deal with computer issues, sexist. (Updated)
Interested applicants can put their virtual gaming skills to use with a few openings at Zynga.
In an update that will also influence future tools, you can now search among the half-trillion public messages sent through the social media platform.