SeaWorld launches campaign to repair brand image
The company has dealt with growing backlash in the wake of “Blackfish” and is preparing for more criticism after the launch of a former trainer’s book, “Beneath the Surface.” (Update)
The company has dealt with growing backlash in the wake of “Blackfish” and is preparing for more criticism after the launch of a former trainer’s book, “Beneath the Surface.” (Update)
The organic food company explained the situation through press releases, but community managers are answering consumers’ questions and concerns individually through Facebook and Twitter.
A leaked email from agency Photogenics says the company doesn’t want ‘Instagram hoes’ in its ads.
Whether you’re presenting your ideas to a big group or an individual, these tomes offer guidelines for getting your message across in a compelling and enduring way.
To put it simply, it’s easy and some execs think it makes writing seem smarter. Here’s how to effectively push back.
PR deserves a spot at the table alongside advertising and marketing, but it’ll take some work to get there.
According to reports, the pilot left the cockpit and couldn’t get back in. A French prosecutor says the co-pilot took the plane down. (Update)
Visual storytelling captures attention and delivers messages that stick in viewers’ minds. Here are some fundamental approaches, along with tools to streamline the process.
This week’s featured listings highlight opportunities with sports teams, organizations and brands.
The bidder that bought up a chunk of the bankrupt retail chain may auction off email addresses, phone numbers and other info to the highest bidder. (Update)
We asked to see your finest business videos. You answered with hours of amazing content. Check out the finalists in this year’s PR Daily Video Awards.
PR pros make their clients look good on social media every day, but what about themselves? Here are some tips for making your profiles shine.
The survey of North American journalists reveals that many turn to online profiles and media coverage to form impressions prior to sitting down with executives.
A jargon-laced joint press release assures shareholders and employees that both companies will retain their headquarters and identities.
A recent Pew study found that TV news dominates local markets, but airtime for PR pitches is limited.