How to tell better brand stories
Eighty-five percent of consumers say they can’t remember a good brand story. Apply these tips to ensure your brand-related stories aren’t only memorable, but will also motivate people to buy.
Eighty-five percent of consumers say they can’t remember a good brand story. Apply these tips to ensure your brand-related stories aren’t only memorable, but will also motivate people to buy.
We asked to see your very best and were amazed by the work you shared. This year’s entries made the judges’ jobs incredibly difficult. See the full list of winners and read about their work.
Some visual flair, consistency of message and a group effort can all contribute to a successful social media effort built around a holiday.
New research from Social@Ogilvy and SurveyMonkey found that more social media users are engaging with brands, and they’re demanding more, too.
The country’s prime minister announced Sunday that all banks will be closed for six days starting Monday, in advance of a referendum on bailout terms.
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Many brand managers took part in responding to the historic ruling on Friday allowing same-sex couples to marry nationwide.
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Public relations is constantly changing, but a few bits of wisdom are as true now as they were a century ago.
Amazon has implemented a new policy to pay writers just that way. Plus, writing to help seniors, the art of nonfiction, and new writing lingo.
PR Daily readers were looking for various ways to communicate this week, as items about AP style rules, infographics and emoji topped our list of most-read stories.
As the fallout from the Supreme Court decision settles, politicians and medical entities must make explanations of ‘Obamacare’ easier for their audiences to understand.
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