5 PR truths in the ‘age of unicorns’
Economists can debate whether the tech industry is in a bubble right now, but here are some indisputable truths about the PR and media landscape.
Economists can debate whether the tech industry is in a bubble right now, but here are some indisputable truths about the PR and media landscape.
Investigators say it’s ‘the worst case of overcharges that they’ve ever seen,’ but the brand is disputing claims it overcharged customers.
Many organizations work on a fiscal year that ends June 30. It’s the perfect time to tally your PR hits and prepare your bragging rights.
The video of the candidate informing his family of his plans to run is framed as though it’s shot with a hidden camera.
For this PR pro, bigger is quite obviously better.
Traditional client meetings and RFPs rarely reveal which agency is truly best for the task at hand. Here are some ways to get a truer picture.
A hashtag aimed at tourists instead drew criticism of the country’s bloody civil war and pointed condemnation of President Bashar al-Assad.
Storytelling isn’t just for marketers and PR pros. Make sure you stories are in line with those of your colleagues in sales, product development and HR.
Although the tool has been available for awhile as a test, the company announced it would officially be added to both web-based email and its mobile app.
This week, job seekers can apply for a PR manager position in Austin, Texas, capital of the best state for making a living, according to MoneyRates.com.
Check your headline, subheads and verbs before you send your post or article out to the Internet. Here’s why.
The anchor held up a sign with the n-word on it and social media went into a frenzy. The attention doesn’t seem to be negative, ratings-wise.
‘Influencer’ marketing isn’t just about rounding up some popular bloggers and social media users to say your products are great. It’s about finding connections.
The New York Times recently revealed that employees with the agency had altered several celebrity clients’ pages, in violation of the website’s terms of service.
Let Mark Ragan and Jim Ylisela visit your HQ and train your communicators in writing, editing, storytelling, content marketing and brand journalism—for free.