The most essential trait for PR superstars
Writing is important, of course, and people skills can’t be underestimated, but for this author, one attribute stands head and shoulders above the rest.
Writing is important, of course, and people skills can’t be underestimated, but for this author, one attribute stands head and shoulders above the rest.
Social media users heavily criticized the offering, though a few stores still carry the product and Spirit Halloween’s senior director of marketing defended the choice.
One candidate will have the opportunity to work for Reddit, the front page of the Internet.
The retail chain is launching an annual campaign as a way to enhance its corporate social responsibility efforts.
In the aftermath of the fatal shooting of a Virginia reporter and camera operator, social media became the go-to source of information. (Update)
In hindsight, it’s easy to question whether the sandwich chain should have ever tied its brand so closely to one person, who could and did become tarnished.
After run-ins with Univision’s Jorge Ramos and Fox News’ Megyn Kelly Tuesday, the presidential candidate simply said, ‘They’re not nice people.’
Your tweets now show up on Google, and brand managers may soon have access to GIFs on brand pages.
The restaurant chain hopes to hire 4,000 new employees during its debut career event.
Coverage on traditional media remains the most powerful way to influence consumer purchasing and business outcomes. Cultivating a rapport with journalists is still smart.
The Toronto police’s acting superintendent reached out to the hacker community in a press conference, stating that the perpetrators of the hack ‘crossed the line.’
The popular radio host Froggy served as a spokesman for Novartis, opening up about his life with acromegaly.
Video of former wide receiver Cris Carter advising young players to set up a scapegoat for their own bad behavior came to light over the weekend. Carter apologized on the air for his remarks.
PR isn’t all glitz and glamour, and you may soon find out some of the things you think you know are harder than they seemed.
Here are a few advantages that public relations firms have over in-house reps and marketers.