5 tools to help PR pros manage relationships
These apps and resources will help you network effectively and build rapport with journalists.
These apps and resources will help you network effectively and build rapport with journalists.
Everybody’s newsjacking these days, but what’s the best way to do it? A new guide from Ragan Communications and Red Touch Media offers ways to generate coverage without stepping in it.
The social media platform recently announced that all developers could gain approval to its user base.
A few simple steps can change your pitch from one that gets ignored into one that is adored.
The fast-food brand is offering the revamped burger as a Halloween promotion. Consumer reactions are mixed.
Strategy and skill aren’t the only things communicators have in common with baseball, basketball and football players.
As Volkswagen’s crisis continues, its luxury brand announced affected vehicles. Investors wonder whether the automaker will survive the scandal.
From the call for pitches to strengthening your working relationship, here’s how business owners can find communicators that are the perfect fit for their brands.
Successful brand managers must do more than just create content to be a hit with audience members. Here’s how to set up a system that works.
The pontiff employed a tandem of important techniques to engage his audience and convey a resonant message.
If a client isn’t responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
Only three percent of eighth and twelfth graders wrote at an advanced level in 2011. This author argues that Common Core is not enough.
Days after its former CEO resigned, the company announced a new head that will leave ‘no stone unturned’ and build trust through ‘maximum transparency.’
Our readers focused on PR strategies, optimizing infographics online, creating tight copy and more.
The company’s CEO said the layoffs would help Caterpillar ‘deliver solid results when demand improves.’