7 steps to creating trustworthy, shareable content
Marketers must walk a tightrope to produce content that consumers trust and want to spread online. Here’s how you can do it.
Marketers must walk a tightrope to produce content that consumers trust and want to spread online. Here’s how you can do it.
Self-editing isn’t easy, but you can easily weed out unclear sentences, clichés, passive voice and other bad habits by asking yourself these eight questions.
PR pros can access reams of tips about writing and pitching successfully, but they can also learn quite a bit from considering what not to do.
Simple, cold facts won’t cut it when you’re dealing with people who’ve suffered a great loss—nor will platitudes. Connect first, and then learn more so you can make a difference.
Sean Rad opened up in a sit-down with the Evening Standard—opened up the floodgates of inappropriate personal details, that is. Got a loose cannon as a client? Follow this counsel.
Do you find yourself using the term ‘a lot’ with regularity? Break the habit with these more-specific synonyms.
The photo-sharing platform is tightening the reins for security purposes, but it’s angering developers in the process.
Superior real-time marketing depends on a team of sensitive, alert intelligent social media pros who know how to seize the moment and disclose its relevance to their product in front of a hypercritical audience.
Maybe finger painting in kindergarten was the highlight of your artistic career. Not to worry. These platforms can help you translate hard data into engaging visuals.
This week, readers focused on content marketing advice, along with defining PR and tightening their copy.
This fast-paced show is a good reminder of the deadline pressure and the notion that hard work is required to achieve favorable results.
The search giant is offering legal support to a select group whose videos have been taken down under copyright law. It seeks to develop ‘best practices as a community.’
With the evolution of communications, let’s shower today’s public relations stars with gratitude. Many have adapted, and they deserve our praise.
The organization devised a plan to measure and report its social media efforts. One brand manager said it gives marketers ‘a higher probability of success.’
Hollywood knows how to tell a story. Embed yourself. Know your audience. Be succinct. Tips for communicators from ‘Star Wars,’ ‘The Revenant,’ ‘The Hunger Games’ and other new releases.