Brand managers speak emoji to reach device-driven consumers
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
Sanders vows to stay in the presidential race after winning only one of five primaries, but will change tone and focus; Hillary pivots, with a call for party unity as November nears.
Effective product placement can go a long way with consumers on social media. To boost your brand’s image, follow this advice to garner promotion with that personal touch.
The retail chains have issued notices and warned consumers to return affected products, though no illnesses have been reported so far.
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
We asked for the best in digital PR communications and social media. You delivered, and we have the list of finalists for PR Daily’s Digital PR & Social Media Awards.
Three new tools can help news outlets connect with people who are increasingly turning to the social media giant for their news.
In a federal appeals court ruling on Monday, the NFL’s decision to suspend Tom Brady was upheld. Here’s how both sides communicated their efforts.
You don’t have to read ancient Italian texts in order to speak this language. PR pros often borrow terms such as these.
Learn how to get critical communications measurements and apply them to your business.
Media relations can feel like an uphill battle for PR pros trying to secure coverage. A recent survey says that ineffective newsrooms are to blame.
The retail chain said that its policy allowing transgender customers to use the bathroom with which they identify would stand because ‘everyone deserves to feel like they belong.’
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
The social media platform has made more than a few changes in the past year. The organization’s latest move aims to impact users’ news feeds and how they interact with content.