Ragan Insider Susan Young
7 ways to increase online donations
Hospitals and nonprofits are turning old-school donor solicitations into sharp online fundraising campaigns. First stop: the landing page.
Archive for May, 2016
Ragan Insider PR Daily Staff
Let’s talk about you
Custom Workshops cater to your communications needs.
Ragan Insider Katarzyna Pietrewicz
3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
Ragan Insider Clare Lane
It’s official: Twitter easing character limit—with a few twists
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
Ragan Insider Eric Hazard
Boldness, aspiration, vision: How hip-hop changed communications
PR pros aren’t often associated with rap music, but maybe they should be. To convey your message, one communicator suggests channeling your inner artist.
Ragan Insider Kevin Allen
Domino’s accused of wage violations in New York
The state’s attorney general is suing three of the pizza chain’s franchisees for stealing employee’s wages and alleges that the company’s headquarters encouraged it.
Ragan Insider Wes Benter
Video script tips for online marketers
The adage ‘Less is more’ applies here. Let visuals establish your protagonist and sustain the narrative arc. By keeping words scant, you’ll deliver a vibrant, compelling message.
Ragan Insider Kevin Allen
NBC Sports to stream live video, setting sights on Olympics
To keep up with competitors, NBC sports is revving up its streaming service. Here’s what brand managers can expect.
Ragan Insider Kevin Allen
Bailey’s goes vegan
Fans of the Irish liqueur now have a dairy-free version to enjoy. Consumers celebrated the news on Twitter.
Ragan Insider PR Daily Staff
How to use corporate social responsibility to attract millennials
Enter Ragan’s 2016 CSR Awards and get the recognition you deserve for your do-good policies— and attract the youngest, brightest millennials to your brand.
Ragan Insider Clare Lane
Millennials flood LinkedIn, keying on personal branding
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
Ragan Insider Beki Winchel
San Diego Padres under fire as gay chorus controversy grows
The baseball team invited the men’s singing group to perform the National Anthem prior to its game on Saturday night, but a production error caused the Padres to strike out.
Ragan Insider John P. David
4 expert tips to build your reputation on TripAdvisor
How does a hotel survive a scathing review on a travel platform that establishes incontrovertible evidence of incompetence or neglect? A company insider supplies helpful advice.
Ragan Insider Robert White
13 PR truths—how many do you believe?
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
Ragan Insider Kevin Allen
Yale touts ‘all gender’ bathrooms
The university announced the LGBT-friendly measure prior to its upcoming commencement exercises, and said it ‘hopes to be a leader’ on the growing national conversation.
