Archive for June, 2016

Ragan Insider   |  Corina Manea

How to get to know your audience

Although data is important in customer service, your marketing and messaging shouldn’t be impersonal or stale. Adopt these approaches to ensure your customers feel heard.

Ragan Insider   |  Kevin Allen

Costco parts ways with Amex

The wholesale retailer’s new credit card partnership is off to a poor start. New Citigroup cards are causing a sea of consumer complaints and a headache for PR teams.