The most hated sports clichés in comms and PR
Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don’t let these overdone sports metaphors turn you into a walking cliché.
Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don’t let these overdone sports metaphors turn you into a walking cliché.
The retailer is parting ways with the chief board members initially hired to pep up the brand. Here’s why.
Two years after going viral, the campaign that asked participants to dump ice water on their heads offers insight into how social media marketing can make an organization serious money.
When it comes to certain words, terms and phrases, your message can get lost. Here’s how to avoid misleading—and alienating—your audience with your word choice.
Dunkin’ Donuts has already signed up for the social media/traffic app’s new feature, which gives brand managers the opportunity to engage with loyal customers.
You have until Sept. 28 to save $50 per entry on your Video Awards submission. We want to see your best in video content and production. What are you waiting for? Enter now.
One hit in a top industry news outlet can make your company. Here are three tips for breaking into their vaunted pages.
Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.
The platforms captured a huge portion of viewers’ attention as the presidential candidates sparred onstage.
Snapchat is expanding. In addition to a new name, the brand will offer a virtual reality product. Learn how the rebrand might level the social media marketing playing field.
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here’s how not just to cope—but to thrive.
The organization apologized for a promotional costume that members of the Polynesian and native Hawaiian community deemed offensive. Here’s a roundup of reactions.
Marketers who measure can better pinpoint the tactics that work, cutting the rest. Here’s how to gather the information you seek.
We want to see your most effective publications, videos, intranet and more. Enter the Employee Communications Awards. You have only until Sept. 28 to enter.
The platform’s VP of business and marketing partnerships said it was ‘only one of the many metrics’ you can view, but the company ‘take[s] any mistake seriously.’