Ragan Insider Kevin Allen
8 online mistakes for marketers to avoid
Though social media has become a common element to many campaigns and brand efforts, marketing pros can still struggle with these digital missteps.
Archive for October, 2016
Ragan Insider Katie Paine
7 essentials for gauging the real value of PR and social media
Some ROI aspects are as nebulous as those of a golf club membership or a suite at a sports stadium. Others have real metrics that you can show the top-tier execs. Here’s how.
Ragan Insider PR Daily Staff
Are you using innovative digital marketing tactics?
Find out how Denver Water, Chrysler, and Lockheed Martin stay ahead in the digital game.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were captivated by headline-writing secrets, American Airline’s savvy Cubs move, outstanding PR agency characteristics and more.
Ragan Insider Kevin Allen
Will purchasing LivingSocial save Groupon?
The once-popular daily deals site is hoping to stay in the game buy eliminating its rival and pivoting to a deals marketplace. Following the announcement, its shares dropped.
Ragan Insider Sabrina Fenster
A marketer’s guide to Halloween
Embrace the spookiest season of the year with these trends, statistics and ideas.
Ragan Insider Beki Winchel
Twitter chops Vine to focus on live streaming
After reporting additional dismal revenue numbers, the company laid off 350 staffers and gave the boot to its six-second video loop platform.
Ragan Insider Kristin Piombino Long
7 ways to revive your creativity and improve your writing
National Novel Writing Month urges people to draft 50,000 words during November. Here’s how the challenge can help you become a stronger, more interesting writer.
Ragan Insider Kevin Allen
Arby’s targets hunters with new campaign, Chipotle continues to struggle
Fast food-chain marketing is competitive. Here’s what two big-name brands are doing to entice customers.
Ragan Insider Erika Heald
Why and how to craft an in-house style guide
Every organization should have documented guidelines for writers and editors for all content. Beyond promoting consistency, it can help keep your people from misrepresenting the brand.
Ragan Insider Kerri-Lynn McAllister
Will a Trump Hotels rebranding woo a new audience?
Recent reports say the Trump brand is struggling, so efforts are underway to appeal to millennials with a different moniker. Here’s a look at the brand’s faltering image.
Ragan Insider PR Daily Staff
The 2016 Ace Awards are now open
We’re awarding honors in this program to the individuals, in-house communications teams and agencies who make it their mission to “take the [road] less traveled by.” (Apologies to Robert Frost.) Do you keep your competition up at night? Enter by Nov. 16.
Ragan Insider Kevin Allen
Report: Marketers are spending more on digital vs. traditional tactics
As brand campaigns and strategies increasingly move to online platforms, the budgets allotted to these tactics is growing. A recent study sheds light.
Ragan Insider Jon Mowat
The question that brand storytellers must ask
Well-crafted videos will fail to evoke emotion and action if marketers don’t understand consumers’ motivations. Here’s how to get the answers you seek.
Ragan Insider Jayson Demers
6 ways digital marketers can beat the competition
Brand managers’ online prowess can be swept away by a competitor if you’re not careful. Here’s how to keep tabs and make sure you’re on top.
