Anticipate a crisis with better client communication
Although you might not have a crystal ball, there are a few ways to spot a potential PR snafu before it arises. Here’s how.
Although you might not have a crystal ball, there are a few ways to spot a potential PR snafu before it arises. Here’s how.
Communicators continue to struggle to prove their worth with quantifiable metrics. Using a funnel framework, one industry pro shows you how to simplify the process.
The network broadcast a retrospective of Cuba’s sports renaissance during the dictator’s reign, eliciting harsh criticism from viewers and the news media.
Enter the PR Daily Awards in one of 31 categories—or all of them.
Heard of ice skating on frozen fish? Few in Japan had either. Here’s how theme park execs responded to backlash.
Apple, Delta, Amazon and Zales have all earned positive feedback for their efforts to bridge divisions among consumers and across the nation as a whole.
There is no secret button that composes blog posts or shoots videos, and magic wands are very hard to come by. That leaves these tips for generating text and other content for your audience.
This year’s shopping holiday garnered significant attention for brands. Many saw increases in digital engagement as well as in-store sales. Here’s a roundup of notable offerings.
Music can be a crucial component to tapping into younger audiences. Here’s how Morton’s brand managers hoped to that with their latest marketing effort.
Do you want to expand your online audience or maybe seek to reinvigorate an existing one? Consider these keys to gaining digital traction.
We’re waiting for your entry to the PR Daily Awards. There are more than 30 categories for every type of campaign or project. Enter by Nov. 30 to show your competition who’s boss.
More than 20 former players have come forward with stories, and the sports association’s chief said he ‘would expect that there would be a considerable number of cases’ to be added.
From Nivea to Lady of Lourdes Medical Center, brand managers are pushing creativity buttons. Some are succeeding more than others.
Your influential designs may be crying out for a Visual and Infographics Award!
Want more views from consumers or potential clients? Here are three ways to unleash your creativity and transform run-of-the-mill videos into must-see content.