Why marketers should turn to event marketing
The strategy can reach consumers you normally wouldn’t and give you face time to demonstrate how your product or service can benefit them. Here’s how you can take advantage of it.
The strategy can reach consumers you normally wouldn’t and give you face time to demonstrate how your product or service can benefit them. Here’s how you can take advantage of it.
Key figures in the field are breaking out the runes, Tarot cards, tea leaves and a dartboard or three to forecast the emerging landscape in the incipient year.
The move seeks to entice more health-conscious consumers. A company executive said he’s ‘seeing a secular and irreversible trend toward healthier beverages.’
The punctuation mark can be tricky even for veteran writers. Follow these rules to use the oft-abused characters correctly.
There’s still time to nominate yourself, your agency or your in-house team for an Ace Award. Share two professional successes by Jan. 31 for your chance to win.
Have you ever played the game that requires you to choose between two unsavory options? Here’s a version for communications pros.
Catch journalists’ eyes and grab media coverage with an interesting tale, instead pitching a list of product features that is likely compel them to hit ‘delete.’ Here’s how you can wow, not bore.
Sean Spicer has tweeted disparaging marks about the ice cream on Twitter over the years, but it didn’t stop the company from reaching out after he faced backlash over recent comments.
Marketers for national organizations and local concerns alike offer facts, engage senses and tap into emotions to solicit pints and platelets.
The presidential administration’s comment line now redirects people to voice concerns or praise to its website or Facebook page.
Using social media platforms can boost your success in pitching, if you know how to use them properly. Consider these tips.
Enter one of 30 categories for individuals, in-house teams and agencies.
The platform is gearing up for an IPO by updating its publishing guidelines and introducing a layout that seeks to attract new users, marketers and investors.
Are you getting fatigued with self-improvement posts for the new year? Here’s how you can boost your skills and strategies without getting overwhelmed.
Google said it’s offering the feature to make it ‘easier for advertisers to deliver more relevant, useful ads across screens,’ especially as consumers’ mobile usage increases.