Mall of America’s newsjacking generates huge response
When passengers were stuck in a nearby airport, Mall of America invited them over. It’s part of a strategy that emphasizes newsjacking, celebrity sightings and storytelling about big events.
When passengers were stuck in a nearby airport, Mall of America invited them over. It’s part of a strategy that emphasizes newsjacking, celebrity sightings and storytelling about big events.
Prove your organization’s dedication to authenticity, integrity and social progress. Enter PR Daily’s 2017 Corporate Social Responsibility Awards. We’ve extended the deadline to May 3.
Making news for the wrong reasons is never a good thing, but the way you respond can make or break your brand’s reputation. Consider these tactics to maneuver your organization through a fallout.
The airline has announced a list of changes it’s making to regain consumers’ trust. Its CEO said: ‘Our policies got in the way of our values, and procedures interfered in doing what’s right.’
As vacationers gear up for the summer getaway season, make sure they are fully informed about health hazards and necessary preventative measures.
Cision surveyed 1,500 journalists for its latest State of the Media report. Here’s what came out of an industry struggling to survive a torrent of deliberate disinformation from outside sources.
Soak up the warmth of a city voted the best place to live in the U.S. with this week’s featured job opening.
Share how your blog revamp, social campaign and more eased major communications pain points. Enter the 2017 Health Care PR & Marketing Awards! Save $50 when you enter by the early-bird deadline: May 12.
The network said it ‘vehemently’ denied the recent allegations and will ‘vigorously defend’ the cases that were recently brought it against it and one of its lawyers.
PR pros, consider the challenge of working with a new client that’s never teamed up with an agency before. Here’s help for both partners.
When you juggle multiple social-media profiles, important to-dos are bound to slip through the cracks. Use this checklist to stay on track and keep your online presence vibrant.
The platform reported the largest user growth it’s seen in two years, but it also announced a 1Q drop in revenue. Will embracing live-streaming save it?
Public relations pros are often fantastic storytellers. This is especially true when it comes to doling out advice. Jot down this pro’s top tips from his decades in the business.
The Cubs won the World Series for the first time in more than 100 years. Now the challenge is to keep the momentum going in the new season. It’s your challenge too.
These beautifully designed submissions were works of marketing art.