Archive for April, 2017

Ragan Insider   |  Gini Dietrich

Should you hire a PR firm?

Efficacy and results rely on an array of factors, so organizations looking to hire a public relations agency must identify their objectives and understand where PR ends and sales picks up.

Ragan Insider   |  Kevin Allen

A marketers’ guide to local SEO

You don’t have to manage a large brand to effectively use tactics that boost your search-engine rankings. Here’s to net wins for smaller organizations with similar tactics.