Ragan Insider PR Daily Staff
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Archive for March, 2018
Ragan Insider Ted Kitterman
How Apple and Waymo are capitalizing on rivals’ slip-ups
As Facebook and Uber have struggled with crises, their fellow tech companies have disdained their actions, drawing distinctions between themselves and their competitors.
Ragan Insider Laura Hale Brockway
5 reasons to eliminate jargon
Although you might think that using your industry’s nomenclature makes you sound intelligent or offers you a shortcut, it often damages your chance to entice readers.
Ragan Insider Laura Hale Brockway
A font of historical context for 7 popular typefaces
You might know that Comic Sans should never be used for your webpage—but do you know why? Learn how some lettering was invented to be professional, and others not so much.
Ragan Insider Emily Sidley
7 reasons organic social media remains essential
With the organic reach of content shrinking on the web, why should you continue to invest in the strategy? Here are six reasons not to abandon ship.
Ragan Insider Adam Fisher
8 crisis myths you should ignore
While there are many approaches to any crisis, some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common crisis mistakes.
Ragan Insider Robby Brumberg
Study: Snapshot of U.S. social media preferences
Facebook and YouTube remain the dominant channels, but younger adults are spending more time on Snapchat and Instagram.
Ragan Insider Ted Kitterman
Facebook denies taking SMS, call data without permission
Its privacy scandal is deepening after reporters revealed the company logged phone data. It says it would never sell sensitive information—and it’s trying to change the subject.
Ragan Insider Brendan Gannon
Infographic: How chatbots can help you rock e-commerce
From helping users navigate your website, offering product suggestions and answering customers’ questions, this tool can improve online customer support—and your brand image.
Ragan Insider Terry Ibele
How your organization can use virtual and augmented reality
Whether your aim is to boost awareness, funds or inspiration, follow these 12 examples and give prospective donors a more immersive, visceral experience.
Ragan Insider Beki Winchel
Marketers focus on dogs first, promotions second for ‘National Puppy Day’
Though many tweets and Facebook posts alluded to the organizations sharing the images, videos and more, many brand managers decided to take a subtler approach.
Ragan Insider Susan Young
Infographic: Communicators can help with ‘return on prevention’
PR and marketing pros hear plenty about return on investment. Health care professionals must promote ROP to encourage wellness programs that can save lives.
Ragan Insider Anne Green, Laura Vinci
3 ways to quell bad news
When responding to a crisis, your level of preparation will make all the difference. Consider this advice on how to stay authentic from industry insiders and crisis veterans.
Ragan Insider Matthew Royse
Infographic: 10 ways to immediately enhance your visual design
Looking to add some eye-popping style to your webpage content? Try one of these tricks to get more clicks—and more sales.
Ragan Insider Beki Winchel
Report: Black consumers wield significant influence
Though African Americans make up 14 percent of the United States population, the group accounts for a large amount of last year’s purchases in several categories.
