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Archive for June, 2018
Ragan Insider Ted Kitterman
4 alternatives to spewing your boring agency news
Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
Ragan Insider Ray Hennessey
6 crucial parts of a PR apology
When asking for forgiveness from the public, there are several key points that every crisis communicator worth their salt must hit. Don’t forget to offer concrete actions to make amends.
Ragan Insider Glenn Gillen
5 ways good timing earns more media coverage
In an ever-changing news cycle, the only way to break through is to use the right pitch at the right time. Consider these insights when planning to contact reporters.
Ragan Insider Amanda Munroe
7 steps to better PR planning
Crafting a tangible, time-bound public relations strategy creates accountability, clarity and efficiency. Here’s how to develop your plan.
Ragan Insider Kristen Dunleavy
Ask these 8 key questions before sending out your email
A compelling subject line (that won’t send you into the spam folder), a clear call to action and clean copy are just a few of the musts for success.
Ragan Insider Ted Kitterman
Infographic: How to make money by writing and editing
PR pros and corporate communicators have invested heavily in these skill sets. Here are some additional ways your expertise could earn you bigger paydays.
Ragan Insider Brad Farris
5 elements to include in new client proposals
For some clients, writing a work proposal is a necessary evil. Here’s how to develop your proposal when your new business relationship requires it.
Ragan Insider Amanda Clark
8 terrific tips for writing clear, compelling headlines
Your brilliant blog post will get no attention whatsoever if your headline misses the mark. Try these approaches to attract readers and get clicks.
Ragan Insider Ted Kitterman
Netflix fires exec to preempt backlash over racial slur
After its communications chief twice uttered the N-word, leaders dismissed him to demonstrate the company’s values and to avoid the social media scrutiny that invariably follow in such cases.
Ragan Insider Brendan Gannon
Infographic: When will your social media post perform the best?
Different platforms receive better engagement on particular days and during differing hours. This guide can help you identify the ideal time to release content on the varying channels.
Ragan Insider Rogério Artoni
3 crucial factors in overcoming messaging barriers
To establish and maintain credibility,consider the context of your words, mind your tone of voice, and recognize the tremendous importance of body language.
Ragan Insider Andrew Conrad
5 tips to craft an exceptional PowerPoint presentation
Impress your colleagues with slick, seamless delivery—all orchestrated via your smartphone.
Ragan Insider Robyn Greene
4 important skills aspiring PR pros won’t learn in the classroom
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
Ragan Insider Carlin Twedt
7 Google AdWords mistakes that blow up your budget
Promoting your brand through Google can seem daunting but doesn’t have to be. Here are simple ways to perfect your pay-per-click advertising prowess.
