Your podcast diet can help elevate your writing, focus your messaging and help you bust out of a creativity rut. Check out these unlikely sources of PR inspiration.
Relationships with reporters are important, but clogging their telephone lines with pleasantries won’t earn you many friends. Here’s why your chatty call is a waste of time.
Concerned you don’t have the staff or skills to add videos to your PR strategy? Consider these options to put this potent communications tool to work for your organization.
The iconic burger has its own song, a devoted following and, now, five iterations of a minted coupon for a free sandwich. The retro campaign has created buzz online and off.
That email or blog post won’t write itself. Still, with summer upon us, distractions abound. Try one (or seven) of these tips to start forming words, sentences, paragraphs and beyond.
Cranking out fresh content is a grind. Grease your productivity wheels by newsjacking, rejiggering an old piece or mirroring a successful competitor’s initiative.
Craft compelling CTAs, relentlessly A/B test, quickly welcome new prospects, and always offer meaningful value with your content.
Enter Ragan’s 2018 Health Care PR & Marketing Awards. The late submission deadline is Aug. 1.
The fast food chain offered female customers its chicken fries in pink boxes, dubbing them ‘chick fries’ and charging $1.40 more. The move follows the Pink Tax Repeal Act.
Videos are mopping up in the content marketing game, but not every organization is poised to jump in. Here’s how you can add this dynamic content type to your arsenal.
An eye for detail, excellent interpersonal skills and keeping up with current events all play an important role in successful communication. This guide lists all the industry essentials.
Public relations work is rife with pitfalls. Follow these tips to circumvent the unprepared spokesperson, negative coverage and the dreaded budget overage.
The social platform announced that its growth rates will continue to ebb, sending its market value plummeting in the biggest one-day loss ever for a U.S. company.
You have a way with words. How, then, do you get those bon mots flowing from others’ mouths? Try these tactics to become known—and get paid—for penning terrific oral presentations.
This week, readers were interested in insights on crafting dazzling presentations, how to create a winning email campaign, terms that undermine messaging and more.
