Archive for September, 2018

Ragan Insider | Ali Hale

10 helpful, handy resources for writers

Use these tools to regain focus, reclaim productivity and find a safe place to store your life’s work.

Ragan Insider | Russell Working

7 mobile newsrooms to inspire you

Reporters and consumers alike access your site by phone every day. Do you offer the same kind of press releases list you posted in 1998? Or sizzling stories that spark news media follow-up?

Ragan Insider | Steve Cody

In this divisive era of outspoken messaging, PR’s best days are yet to come

Public relations pros today have a unique opportunity to dictate and determine corporate messaging—if they’re willing to step up and speak out.

Ragan Insider | Ted Kitterman

PetSmart fires back after news report links grooming to 47 dog deaths

The national chain operates over 1,600 stores in North America, but an article asserts staffers aren’t taking necessary precautions and dogs are dying. PetSmart denies a systemic problem.

Ragan Insider | Casey Delperdang

5 media relations tips for your next industry conference

Savvy PR pros can have many opportunities to gain favor with journalists and nab press coverage at networking events and more. Here’s how you can work the room.

Ragan Insider | Wesleigh Mowry

Workplace personality types and how they can work together

PR pros often work on teams or with clients—and that means they must be skillful interpreters of human behavior. Knowing your personality type can help build a stronger team.

Ragan Insider | Ted Kitterman

Weight Watchers rebrands to encompass broader health goals

The iconic dieting company is shifting its focus from weight loss to overall wellness with a new name and logo, along with revamped messaging. Will the changes attract new customers?

Ragan Insider | Ted Kitterman

Report: 83 percent say word-of-mouth influences their purchases

Having a close friend recommend your product can be the deciding factor for a consumer considering your offerings. Here’s why PR pros and marketers should nurture these connections.

Ragan Insider | Brendan Gannon

Infographic: How to attract more viewers to your infographic

These highly shareable data visualizations receive tremendous engagement and are great for boosting web traffic. Here’s how to repurpose yours and get it posted on other sites.

Ragan Insider | Gini Dietrich

Why PR pros should wait to start their own firm

When should PR pros wanting to start their own agency make the move to start their own practice? Industry veteran Gini Dietrich suggests taking your time.

Ragan Insider | Caroline Hey

How show-and-tell helps people develop communication competencies

Your first presentation to an audience was probably in kindergarten. The topics are more complex now, but a similar approach breeds clear understanding. Consider these seven tips.