Why your client can handle the truth
There’s no reason to withhold bad news from clients, or to avoid talking about the hard realities of the PR industry. Consider these tips about these tough conversations.
There’s no reason to withhold bad news from clients, or to avoid talking about the hard realities of the PR industry. Consider these tips about these tough conversations.
Here’s how to use these instructional pieces to offer guidance to your staff and other audiences.
The carmaker is looking to tighten its offerings and boost efficiency, but its plan means that 15 percent of its salaried workforce will lose their jobs.
Replenish your well of creativity with help from Google, Buzzsumo, Quora and SEMrush.
Many communicators are confident spellers, but some words defy logic. Here are a handful that warrant a second look when writing or editing.
The internet giant has decided it can safely assume the answer to some online search questions. How will this affect your optimization efforts?
The car company, one of three that Ghosn steered to a partnership, called the decision ‘agonizing’ but also ‘unavoidable.’ Will the partnership with Nissan and French automaker Renault survive?
Rising above the noise is essential for earning media coverage, but it’s no simple task. Consider these insights for earning eyeballs and audience trust.
The fashion brand issued a mea culpa after it was forced to cancel its fashion show in Shanghai amid outraged charges of cultural insensitivity.
Bask in the timeless wisdom of Ernest Hemingway, Mark Twain, Elmore Leonard and F. Scott Fitzgerald.
The waning months of 2018 are not a winding down but a signal to recalibrate as the calendar page turns. Here’s guidance from industry voices about preparing for new opportunities.
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
Some of these gauges, such as formulating article quality scores, require a bit of hard work, but at least you’ll garner viable data so your subsequent work will show significant ROI.
Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques you shouldn’t ignore.
These writers, editors and communicators got us started in our careers. Let’s raise a toast to them on this national celebration of gratitude.