Ragan Insider Tom Farthing
The PR benefits of trade shows
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event.
Archive for December, 2018
Ragan Insider PR Daily Staff
Don’t let your PR efforts go unnoticed
Put yourself in the best position to earn a promotion in 2019. Enter Ragan’s 2018 PR Daily Awards. Complete your entry by Dec. 31.
Ragan Insider Russell Working
9 PR blunders of 2018
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
Ragan Insider Russell Working
5 lessons from YouTube’s most-hated video ever
The video platform’s annual roundup has drawn 9.7 million ‘dislikes.’ YouTube shrugs that it’s fine with that. What are the lessons for communicators who aren’t trying to irk their audiences?
Ragan Insider PR Daily Staff
Amazing infographics aren’t a pipe dream
Discover how to create engaging infographics on a budget during this expert-led virtual summit.
Ragan Insider Frank Strong
17 illuminating PR and marketing lessons from 2018
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.
Ragan Insider Beki Winchel
9 fantastic holiday gifts for PR pros
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Ragan Insider Beki Winchel
5 video lessons from organizations’ holiday greetings
Many PR and marketing pros are turning to interactive content and short clips to connect with their audiences. Consider these takeaways from Yuletide wishes.
Ragan Insider PR Daily Staff
Don’t let your PR efforts go unnoticed
Put yourself in the best position to earn a promotion in 2019. Enter Ragan’s 2018 PR Daily Awards. Complete your entry by Dec. 31.
Ragan Insider Ronn Torossian
Redefining your marketing strategy in 2019
What are the tactics that will produce results in the new year? Here are four that should be the basis of your 2019 strategy.
Ragan Insider PR Daily Staff
Prove you’re the best in the PR business
Enter Ragan’s 2018 PR Daily Awards to showcase your innovative and impressive public relations work from the past year.
Ragan Insider Elizabeth Harmon
3 things to consider when pitching op-eds
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
Ragan Insider Brendan Gannon
Infographic: How to achieve SEO success in 2019
A fresh approach is essential if you want to rank highly on important search engine results pages. This guide offers insight into trends that spell success for your website in the new year.
Ragan Insider Beki Winchel
The UPS Store deletes tweet promising to shred kids’ letters to Santa
Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke.
Ragan Insider Bridget Healy
Why your content should be written by your experts
Good content requires a personal touch, and making sure your strategy includes your knowledgeable subject matter experts is essential for success. Consider these insights.
