Report: For detailed reviews, turn to YouTube ‘micro-influencers’
Many of the platform’s creators publish videos showcasing a line or collection of products they purchased, while others open and review one item. Which can benefit your organization?
Many of the platform’s creators publish videos showcasing a line or collection of products they purchased, while others open and review one item. Which can benefit your organization?
The USDA says small bits of rubber were found in some products. Tyson says no one has been hurt or sickened and that the move stems from an ‘abundance of caution.’
A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Here are some basic rules for mastering video for the small screen.
If you want a more engaged and productive workforce, here’s a gold mine of motivational material.
Save $50 when you enter by the early-bird deadline on Feb. 15.
You might think an embargo makes your release or pitch look important and timely, but in reality it can irk your reader and doom your pitch.
As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.
A vague and meandering press pitch won’t knock any reporters’ socks off. Consider these tips to help you get to the point and get there quickly.
Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.
Writing the text is only part of the preparation necessary to ace a public speaking engagement. Consider these insights.
What were the words and phrases that changed hearts and minds last year? Here are key ways public figures changed an array of debates with artful—or awkward—usage.
The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored.
Social media celebrities and their agents might promise big returns on their services, but how much of a boost should you expect? Consider these insights.
Does your website allow patients to access enough information and connect with the health care professionals easily?
The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media.