How to protect your online reputation with PR tactics
Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies.
Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies.
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews.
Ragan workshops provide daylong deep dives on your doorstep. Save $200 on all workshops through May 3.
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins.
Enter PR Daily’s Corporate Social Responsibility Awards. Share the initiatives and campaigns you’ve worked on. Complete your entry by the extended deadline on May 1.
The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters.
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Consider these insights.
The move to embrace the visual platform is being done with an eye to recruitment. The federal agency’s Facebook and Twitter profiles have a combined audience of nearly 3.5 million.
Is your pushy ‘me, me, me’ marketing failing to bring results? Cull more promising leads through better content. You’ll build a partnership valuable to both parties.
Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.
Make your messaging clear, inclusive, adaptive and empowering. Also, make it interesting.
Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.
This week, readers were interested in Tesla’s response to viral video, content distribution habits that miss the mark, how Converse is embracing diversity and inclusion and more.
Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices.