Ragan Insider Ted Kitterman
Unpaid content on Facebook offers poor value
According to the latest report from Trust Insights, brand content on Facebook without any budget to boost its reach is pointless.
Archive for January, 2020
Ragan Insider Ted Kitterman
Infographic: 7 tips for expanding your email list
Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. Here’s how.
Ragan Insider PR Daily Staff
Share your corporate social responsibility efforts
Changing the world means more to you than the bottom line. Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20.
Ragan Insider Beki Winchel
Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day
Also: McDonald’s enters the ‘chicken sandwich wars,’ executive reputation is crucial, how to stand out in a hectic year, and more.
Ragan Insider Julie Develin
As Gen Z rises, 3 workplace shifts are emerging
Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.
Ragan Insider Ted Kitterman
How PR’s value transcends media relations
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.
Ragan Insider PR Daily Staff
This Friday is your last chance to enter
The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. 31. Submit your work before it’s too late!
Ragan Insider Katie Delahaye Paine
How PR pros can stand out in 2020
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
Ragan Insider Beki Winchel
Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out
Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.
Ragan Insider William Comcowich
11 steps for developing PR presentations that wow top execs
You have to speak their language and key on the numbers that matter most to them. Here’s how to plan your talk, excise needless details, and deliver attention-grabbing metrics.
Ragan Insider Nick Lanyi
The 3 biggest mistakes organizations make on day one of a crisis
When the heat is on, you can easily get burned—so avoid these common pitfalls.
Ragan Insider Russell Working
Purpose, diversity and inclusion: Why take a stand?
The idea that companies should focus solely on products and profits is losing ground. Employees—and external audiences—are increasingly demanding a deeper ethic.
Ragan Insider Michael Moser
20 writing tactics to rev up your productivity
Grab a few minutes at time, or grab a crayon, a la James Thurber. This array of tips will unclog your creative axons and dendrites and get those words and ideas flowing again.
Ragan Insider PR Daily Staff
Deadline Friday—Digital Marketing & Social Media Awards
Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.
Ragan Insider Beki Winchel
Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash
Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.
