Ragan’s PR Daily Awards will tell your story
Enter the industry’s top benchmarking program to showcase your outstanding comms campaigns, events and publications. The entry deadline is Friday, June 19.
Enter the industry’s top benchmarking program to showcase your outstanding comms campaigns, events and publications. The entry deadline is Friday, June 19.
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.
Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.
Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. And speakers, watch your speed and diction.
What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
Ragan will recognize the influential women in HR. Nominate yourself, your clients or your colleagues by next Wednesday, June 3!
Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.
Finding stories in your data can lead to big earned media wins.
Follow this expert advice to maintain and sharpen your mind and well-being for our new frontiers ahead.
As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals.
Enter the industry’s top benchmarking program to showcase your outstanding comms campaigns, events and publications. The entry deadline is Friday, June 19.
Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
So says Carmen Collins, social media leader at Cisco.
Before rushing to help leaders reopen for business, communicators should first check for clues that a talent drought may imperil recovery.