How companies are failing social media managers—and wasting crucial talent
A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.
A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.
Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community.
What are the hooks and specs that digital health care outlets are looking for in the coming months? Here’s one journalist’s take.
Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.
These tips may help you earn that coveted “eagle-eye” status within your organization.
A Facebook leader shares insights, both from her own company and from others who use the Workplace from Facebook platform, on reaching hybrid, dispersed teams.
Also: A study shows the potential for AI in pitching efforts, Waffle House offers Valentine’s Day reservations, apply to be a candy taste tester, and more.
One PR pro shares her optimism for the future of the industry and how she builds her day with a planner, podcasts and more.
Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.
Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.
What should brand managers do to push back against disinformation and cratering public trust? Here are five actions to consider.
Carve out just three minutes to take this short survey to see how you stack up against your peers as we kick off a new year.
Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Just because you are crowdsourcing your content doesn’t mean it can’t look professional. Here’s how to get the video content you are looking for.