If you’ve recently spent time in a corporate communications environment, chances are you’ve heard your share of corporate-speak.
No one likes it. I visibly and reflexively cringe whenever I hear someone drop the word “leverage” into casual conversation as a smart-sounding substitute for the word “use.”
Call it what you will—jargon, clichés, buzzwords, corporatese—just watch out for it in your PR copy. If you don’t recognize these words immediately, there’s a chance you might be one of the culprits who routinely use terms such as:
- deep dive
- game changing
When we overuse the words above (along with other jargon), they can lose their meaning very quickly.
Check out the following infographic from GetVoip for a list of the worst offenders—along with usage frequency:
What buzzwords do you wish to banish, PR Daily readers?