28 great tactics for promoting online content

Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.

Ragan Insider Content

As Mark Schaefer’s book “The Content Code” explains, “Great content isn’t the finish line; it’s the starting line.”

We spend so much time and inspiration on creating our content, and then once we hit publish we forget that we must work to share that content.

Here are 28 tips on how to extend the reach of what you publish online:

Promote your content on social media

This is probably the first place we all go. You hit publish, and your automation tools push your post out on social media.

Then you forget about it and run off to the next piece.

Nope. There has to be more planning. The folks at CoShedule say having a social media sharing schedule will double your traffic.

Here’s what they suggest:

Here’s what I do:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.