3 dashboards marketers can use to measure their efforts

Brand managers have a slew of tools for creating, launching and analyzing campaigns, and that can be overwhelming. Organize your efforts and gauge your success with these free resources.

How many business tools do you have open in your web browser?

Whether you work for a small business or a nonprofit organization, you probably have multiple places to hunt down metrics for your marketing campaigns .

Wouldn’t it be easier to have everything in one place? Business dashboards connect hundreds of common applications, curating the data you want into one easy-to-read display.

Here are a few business dashboards that offer a clean way to analyze all your marketing results:

1. Dasheroo

If you’re new to business dashboards, Dasheroo has templates to get you started quickly.

Dasheroo lets you analyze your email reports and contact lists. You can create a dashboard showing the total number of email address added to your list and track the overall engagement. Sending one email to several lists? Dasheroo lets you track engagement based off each list, giving you insight into how well your email performed with different audiences.

You can even the overall success of your last 30 emails alongside other business apps, including Google Analytics and your social media channels.

2. TapClicks

TapClicks has created over 100 integrations to visualize and compare marketing activities, including promotional emails.

Running online advertisements through Google AdWords or Bing? TapClicks enables you to create categories that help you measure success based on your marketing channels.

Whether you’re running a special discount or holding an event, you can create a dashboard to understand the increased website traffic from your emails.

3. Cyfe

Cyfe lets you monitor individual departments, projects, websites and more—even from your mobile device. You’ll get a variety of tools including custom widgets to display data from your business’s databases.

You can also set your dashboard on TV mode, rotating dashboards and displaying your results at the office. Whether you’re monitoring your expenses or simply keeping a close view on your latest projects, Cyfe offers a variety of templates to get you started.

Ryan Tartaglia is a marketing specialist at Constant Contact. A version of this article originally appeared on the organization’s blog .


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