3 reasons for failed pitches

If your media relations efforts are met with radio silence, you might be committing one of these mistakes. Here’s how to fix it.

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Crafting a message that is strong and interesting can be a challenge—and there are several mistakes that many PR pros make during the process.

Here are three common pitching foibles, along with how you can fix them:

1. Hogging the spotlight

Though you are writing a pitch to introduce a journalist to your brand and share why they should cover your story, don’t make the mistake of making it all about you.

Instead of touting all of your organization’s or client’s recent accomplishments and introducing outstanding new product offerings, make the pitch about the journalist and their readers. Share why your story will benefit them; you’ll be more likely to catch their attention.

2. Lengthy prose

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