3 steps to improve online health care marketing

Specific searches and shareable content can boost your hospital’s PR efforts. This infographic sheds light on consumer research and the importance of being specific in your marketing.

As the holiday season approaches, it’s a good time to take stock of your 2017 marketing and outreach efforts. Our continuous refinement of vital information can help us create new opportunities to connect with our various communities.

For example, this infographic from Fluency Health says:

  • More than 80 percent of consumers believe an active online presence means a hospital is “cutting edge.”
  • Some 65 percent of people search for a particular medical problem. (Diabetes, breast cancer and shingles are among the most popular monthly searches.)
  • Around 30 percent of adults share details about their health with other patients via social media.

Take a look:

three keys for marketing healthcare online infographic


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