Blogger relations is becoming an increasingly important service under the umbrella of PR.
Working with bloggers can boost your brand’s visibility on social media and in online niches. Consider blogger relations the latest addition to your next integrated communications campaign.
Here are a few tips about how to maximize your blogger relationships:
1. Do your homework .
Conduct background research when crafting your next blogger outreach list or when seeking a new blogger to contact about an upcoming event.
Unfortunately, many in the blogosphere have blogs solely to get free swag, trips, meals, etc. Make sure you’re not wasting time with a blogger who isn’t credible or who rarely posts timely content.
Don’t judge a blogger’s reach based on the number of followers. Consider bloggers who don’t have thousands of website views per month. Approach each new relationship with care. Who knows what connections you might make?
2. Get to know them .